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电视媒体的发展趋势骤然由原来的跑马圈地变为精耕细作,资源成为未来媒体竞争的胜负手;媒介策略新观念由收视率到影响力的转变,媒体要积累品牌资产;“营销”一词在媒体经营中扮演着越来越重要的作用。
The trend of television media has suddenly changed from the original staking area to intensive cultivation, and resources have become the winner of the media competition in the future. The new concept of media strategy changes from audience rating to influence and the media must accumulate brand equity. The term plays an increasingly important role in media management.