所谓名牌的公关效应,是指名牌以其高技术含量和高产品质量以及较高的营销信誉所形成的强有力的消费号召力,在市场营销中对广大消费者产生广泛的公关影响,最终增强名牌对消费者的向心力,促使名牌产品最大限度地畅销俏销,所取得最佳的营销效益。名牌的公关效应是潜在的,只有在经营者刻意谋划中才能得到有效发挥,否则,就不能成为现实并实现其最大值。国外许多企业对于发挥名牌的公关效应是非常重视的,如日本的不少名牌生产企业都认为:市场竞争、名牌取胜。然而,名牌产品的营销,实际上是一种公关活动。公共关系既是企业创造 The so-called brand-name PR effect refers to the brand name with its high-tech and high product quality and high marketing credibility formed by the strong consumer appeal in the marketing of the vast number of consumers have a broad PR impact and ultimately enhanced Brand-name consumers of the centripetal force, prompting the best-selling brand-name products selling Qiao, the best marketing effectiveness. Brand-name PR effect is potential, and only in the deliberate plan operators can be effectively played, otherwise, can not be a reality and achieve its maximum. Many foreign enterprises play a brand-name public relations effect is very important, such as Japan’s many brand-name manufacturers believe that: the market competition, brand-name win. However, the marketing of branded products is actually a public relations campaign. Public relations is not only business creation