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基于顾客价值识别企业关键能力对于提升企业竞争优势具有重要作用。本文创新性地构建了基于顾客价值的企业能力提升逻辑图,并提出了基于顾客价值的企业关键能力识别模型和识别矩阵。通过对中国物流企业进行调查实证研究,针对企业能力的客观表现进行顾客价值评价,就评价结果进行数学建模和多元定序回归,分别识别出对顾客价值的经济价值、功能价值和心理价值影响显著的企业能力,进而运用识别矩阵进行企业关键能力识别。
Identifying the key capabilities of enterprises based on customer value plays an important role in enhancing their competitive advantages. This paper innovatively builds a business logic diagram based on customer value, and puts forward the enterprise key ability identification model and identification matrix based on customer value. Through empirical research on Chinese logistics enterprises, customer value evaluation is carried out according to the objective performance of enterprise capabilities, mathematical modeling and multivariate regression are carried out on the evaluation results to identify the economic value, functional value and psychological value impact on customer value Significant business ability, and then use the identification matrix for key business ability identification.