加入WTO后我国经济与国际经济接轨,逐步融入国际市场,面临着更大的竞争环境,品牌的作用将更加突出。品牌竞争是企业竞争的最高形式,是社会发展的大势所趋。同时,随着中国法制越来越健全,关系营销偏弱化,理性程度越来越高,市场越来越规范,从而进一步强化了品牌的意识。工业品生产企业必须在品牌营销思想上变革创新,采取多种方式来实现工业品生产企业快速健康发展的目标。 After China’s accession to the WTO, our economy is in line with the international economy, and gradually into the international market, facing a more competitive environment, the role of the brand will be more prominent. Brand competition is the highest form of competition in the enterprise, is the general trend of social development. At the same time, as China’s legal system is getting more and more sound, relational marketing is weakened, its rationality is getting higher and higher, and the market is getting more and more standardized, further strengthening brand awareness. Industrial products manufacturing enterprises must make innovations in brand marketing ideas and take various measures to achieve the goal of rapid and healthy development of industrial products manufacturing enterprises.