提升品牌价值、把品牌做强做大,一直是企业品牌管理的目标。做品牌有很多种方法,并不一定完全依赖于企业的实力,如果你不是行业老大,又争不过行业老大,那么你就另立山头自立门户才能“与众不同”。而建立新的产品类别,即进行品类创新,是打造品牌的一种捷径,能够在短时间内打开市场,帮助企业开辟一片蓝海,同时也能为企业节约大量的推广费用,从而赢得巨大的利润。 Enhance brand value, the brand bigger and bigger, has been the corporate brand management goals. There are many ways to do a brand, not necessarily entirely dependent on the strength of the enterprise, if you are not the industry leader, but also the industry boss, then you stand on top of a separate hill “”. The establishment of a new product category, that is, category innovation is to create a brand shortcut, to open the market in a short time to help companies open up a blue ocean, but also for the business to save a lot of marketing costs, which won a huge profit .