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本文阐述了南通市第三人民医院在创建和实施“无红包医院”品牌的战略管理中,通过提高医疗技术、提升优质服务、塑造医院文化,并强化医院内部管理,通过打造“无红包医院”品牌这个无形资产消除不对称信息,赢得长期稳固的竞争优势,促进医院自身高质量发展,是一个互利共赢的成功范例。
加强无形资产管理提高医院核心竞争力
【摘 要】
：
本文阐述了南通市第三人民医院在创建和实施“无红包医院”品牌的战略管理中,通过提高医疗技术、提升优质服务、塑造医院文化,并强化医院内部管理,通过打造“无红包医院”品
【机 构】
：
江苏省南通市第三人民医院
【出 处】
：
中国乡镇企业会计
【发表日期】
：
2019年10期
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