基于动机理论,以武术行为是人有意识的选择为切入点,利用文献资料法、逻辑分析法阐述了人是传统武术的载体,厘清了传统武术传承的逻辑基点是传承人,以及在文化多元化、选择多元化的激烈竞争环境中,以“外”为导和以“内”为辅为动机激励机制的构建原则,以引导人们对传统武术文化认同的复归。 Based on the motivation theory, taking the martial arts behavior as the conscious choice of human beings as the starting point, this paper elaborates that man is the carrier of traditional martial arts by using the methods of literature materials and logic analysis. It clarifies that the logical basis of traditional martial arts heritage is inheritance, , Choose a principle of “motivation and incentive mechanism supplemented by ” external “and” supplemented "within a fiercely competitive environment in order to guide people’s return to traditional Wushu cultural identity.