处理合作危机,把握“第一时间”和“透明化”的态度尤其重要。信息时代,无论是公众人物还是知名品牌都已经无法再掩盖真相。所以在遭遇危机时如何第一时间做出反应,采取什么样的方式做出反应几乎决定了这场危机的胜负,由此,“危机公关”的概念应运而 It is particularly important to handle the crisis of cooperation and to grasp the attitude of “the first time ” and “transparency ”. The information age, both public figures and well-known brands can no longer cover up the truth. So in the face of a crisis how to respond first time, what kind of way to respond to almost determine the outcome of the crisis, thus, “crisis PR ” concept should be transported