网络时代的大背景下新媒体中传受主体的新关系特征,呈现出传受本位的新变迁,传受互动的新追求,传受平等的新理念。凭借着传受平等新理念的产生,以及传播平台多元化的有利条件,传媒业进入了传受互动的新时代。 Under the background of the Internet age, the new relationship features of the subject in the new media show the new changes of the subject, the new pursuit of interaction and the new idea of ​​equality. With the advent of new concepts of equality and the favorable conditions for the diversification of communication platforms, the media industry has entered a new era of interaction.