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随着市场经济的发展和科学技术的进步,企业产品的生命周期越发短暂,加快产品创新、缩短产品开发时间已成为企业获得和保持竞争优势的关键。近几年,我国社会经济发展迅猛,人民生活水平提高,以及医学模式的改变和疾病谱的变化等,使人们对健康水平与生活质量有了更高的追求,对中医药服务提出了更高的要求。人们利用中药所含的重金属类、砷化物类等矿物药进行疾病防治的同时,关于其毒性危害的认识也在逐步加深。壳聚糖中药重金属吸附降解剂很好地解决了这一问题。壳聚糖是目前最有发展前景的天然高分子化合物之一,安全无毒,与人体有很好的生物相容性,对重金属的吸附作用相当明显,并且与其他吸附方法或吸附剂相比,既能最大限度地吸附中药中的有害重金属离子,减少对人体的伤害,又能最佳保留中药内的对身体有利的元素,把对有利元素的损耗降到最低。由于产品具有成本低、效率高、吸附强、环保、绿色健康等独特之处,因此其拥有广阔的市场空间和经济价值。本文就“壳聚糖交联吸附剂”产品为例,分析了新产品的竞争优势和市场需求。
With the development of market economy and the advancement of science and technology, the life cycle of enterprise products has become increasingly short-lived. Accelerating product innovation and shortening product development time have become the key for companies to obtain and maintain their competitive advantages. In recent years, China’s rapid socio-economic development, improvement of people’s living standards, and changes in medical models and changes in the spectrum of diseases have led to a higher level of pursuing of health and quality of life and a higher level of service for Chinese medicine. The request. People use Chinese medicines for the prevention and treatment of diseases such as heavy metals, arsenicals, and other minerals. At the same time, their understanding of the toxic hazards is gradually deepening. The heavy metal adsorption degradation agent of chitosan Chinese medicine has solved this problem very well. Chitosan is one of the most promising natural macromolecule compounds at present. It is safe and non-toxic, has good biocompatibility with the human body, has an obvious adsorption effect on heavy metals, and is compared with other adsorption methods or adsorbents. It can both maximize the adsorption of harmful heavy metal ions in Chinese medicine and reduce the harm to the human body, and it can also optimally preserve the beneficial elements in the Chinese medicine and minimize the loss of beneficial elements. Because of its unique features such as low cost, high efficiency, strong adsorption, environmental protection, and green health, it has a vast market space and economic value. This article takes the example of “chitosan cross-linked adsorbent” as an example to analyze the competitive advantage and market demand of new products.