阐述了房地产文化的概念与实质,探讨了房地产文化建设的相关问题。指出,我国具有悠久的历史文化传统,房地产文化源远流长。随着中国楼市的发展,房地产文化内涵也逐渐成为住宅经典项目的共同特征。房地产文化不仅是居住者的文化,也是建筑者的文化,是与住宅消费有关各方面的综合体。 Expounded the concept and essence of real estate culture, discussed the real estate culture construction related issues. He pointed out that our country has a long history and culture tradition, and the real estate culture has a long history. With the development of Chinese property market, the connotation of real estate culture has gradually become the common feature of residential classic projects. The real estate culture is not only the culture of the occupants, but also the builder’s culture, which is a complex of all aspects related to residential consumption.