网络群体性事件是近年随互联网在社会生活中渗透而逐渐出现的,是网络舆情具体体现。百度指数则是一个反映网群事件传播热度趋势的在线工具。本研究依靠百度指数中对网群事件的传播分析,以峰值为切入点,探寻其背后的传播过程,进而分析峰值特性,主要体现在传播平台、形式及信息流动方向三个领域。最后,研究将对当今网络舆情的管理控制提出几点总结性的建议。 Network mass incidents in recent years with the Internet in the social life of the infiltration and gradually emerged, is the network of public opinion embodied. The Baidu Index is an online tool that reflects the trend in the spread of internet-based incidents. This study relies on the analysis of the spread of group events in the Baidu Index. Taking the peak value as the breakthrough point, the research explores the spreading process behind it, and then analyzes the peak characteristics, which are mainly reflected in the three fields of communication platform, form and information flow direction. Finally, the research will make some summary suggestions on the management and control of network public opinion today.