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营销策划能改变人们的观念,而观念却能创造出价值,营销的规律既有其普遍性,也有其特殊性。将两者完美结合,本身就是一门艺术,深入其中,其乐无穷。
Marketing planning can change people’s ideas, but ideas can create value. The laws of marketing have both universality and specificity. The perfect combination of the two is an art in itself.