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汉源县皇木镇具有特色鲜明、属性丰富的自然资源和文化遗产,在旅游发展规划中,依照保护性开发的核心指导思想,遵循休闲经济时代的文化旅游消费逻辑,从依托新农村建设、联动区域旅游经济、梳理资源的文化脉络与提升其文化品格、基于整合营销传播等角度切入,整体规划皇木镇旅游文化的主题、广告语、市场定位、营销策略、产品开发等,以期实现政治文明、物质文明、精神文明与生态文明的协调发展。
Huangmu Town, Hanyuan County has distinctive features and rich natural resources and cultural heritage. In the tourism development planning, according to the core guiding ideology of protective development and following the consumption logic of cultural tourism in the era of leisure economy, from relying on the construction of new countryside, Linking the regional tourism economy, combing the cultural context of resources and enhancing its cultural character, based on the integration of marketing and communication perspective, the overall planning of Huangmu town tourism culture theme, advertising language, market positioning, marketing strategy, product development, with a view to achieving political The coordinated development of civilization, material civilization, spiritual civilization and ecological civilization.