不确定性,并且是越来越大的不确定性,是当今中国传媒生存发展环境的基本特征。同时,在“泛媒体”时代,传统媒体的固有优势正在加速弱化。上世纪八九十年代以来传媒业初始性改革所引发的发展惯性,也成强弩之末,新情况、新问题层出不穷,这就要求媒体在时代高起点上审时度势,转变观念,科学决策,二次革命。 Uncertainty, and growing uncertainty, is the basic characteristic of the environment for the survival and development of the Chinese media today. At the same time, the inherent advantages of traditional media are accelerating weakening in the era of “pan-media.” The inertia for development caused by the initial reform of the media industry since the 1980s and the 1990s has also become an invading force. New situations and new problems are emerging one after another. This requires that the media review the situation, change concepts, make scientific decisions and make a second revolution at a high starting point of the times.