经典的广告还将出现,但广告的经典时代已逝去!什么是广告,今天已经快没人说得清了,传统广告公司的商业和经营模式下做所的那些事情,当然要算广告;那些借助于互联网架构和技术能力实现产品与品牌社会化传播的公司所做的事情,似乎应该算;还有更先进的,利用大数据完成销售引导和CRM的,是不是也应该算进去呢?有点困惑。举个简单例子:有一家叫互帮国际的零售数据技术服务公 Classic advertising will also appear, but the classic era of advertising has passed away! What is advertising, today is nowhere to be said. Things that are done under the traditional advertising company’s business and business model, of course, must be considered advertising; those What seems to be done by companies that use Internet architecture and technological capabilities to achieve the socialization of products and brands should be considered; there are more advanced, use of big data to complete sales guidance and CRM, should it be considered? confused. To give a simple example: There is a retail data technology service called Mutual International.