2002年,乳品行业群雄争霸,硝烟更甚——光明用活泼的卡通牛继续讲着“好牛好奶”的幽默故事;伊利则不断把“心灵的天然牧场”铺展到城市的大街小巷;三元别出心裁说“无抗”,却引得业内抗议之声没完没了;三鹿焕然一新,试图全面出击;而外资品牌更是虎视眈眈……作为传统乳业品牌的完达山,这时也面临着巩固地位和再度扩张 In 2002, the dairy industry thronged for hegemony and smoked even more - bright lively cartoon cows continue to tell the “good cow milk” of the humorous story; Erie is constantly the “natural ranch of the soul” spread to the streets of the city; The ternary ingenuity of saying “no resistance” led to endless sounds of protest in the industry; Sanlu had a new look and tried to make a full-scale attack; and foreign brands were even more eye-catching. As a traditional dairy brand, Wandashan was also facing consolidation. Status and re-expansion