随着科学技术的发展,新媒体以其快捷、互动、广泛的传播方式对传统媒体尤其是对有着400多年历史的报纸造成了很大的冲击。自2005年以来,我国传统报业成长乏力,广告增长缓慢,读者流失严重,一些专家学者纷纷提出“报纸消亡论”、“报纸周期论”等观点。这些观点虽有些极端,但 With the development of science and technology, the new media has exerted a great impact on traditional media, especially newspapers with a history of more than 400 years, with its fast, interactive and extensive methods of communication. Since 2005, the traditional newspaper industry in our country has grown sluggishly, advertising has grown slowly, and the readership has been exacerbated. Some experts and scholars have put forward the notion of “newspaper disappearing” and “newspaper cycle theory.” Although these views are somewhat extreme,