自打去年央视春晚创造性地开展“扫一扫,抢红包”的活动之后,今年春节期间高调推出“抢红包”活动的互联网巨擎更是呈井喷之势:QQ、微信、支付宝……与此同时,人们对这项活动的认同感和参与度也在不断提高,不管是官方统计的庞大的红包收发总量,抑或是平日里俯拾皆是的低头抢红包的人群,都是明证。人们不禁感叹:“抢红包时代”来了。 Since launching CCTV Spring Festival Evening last year, creatively launching “swept away, grab a red envelope ” after the launch of this year’s Spring Festival high profile launch “grab red envelope ” activities of the Internet giant is a blowout: QQ, WeChat, Alipay ... ... At the same time, people are also increasing their acceptance and participation in this activity. Whether it is the total amount of red envelopes sent and received by official statistics or the crowd grabbing red envelopes who are abruptly picked up on weekdays, Clearly. People can not help but sigh: “grab red envelope era ” came.