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日本轻小说以1975年“朝日ソノラマ文库”的刊物开端,在之后的数十年内蓬勃发展,在中国乃至东亚乃至世界范围内的影响力日益扩张,现已成为日本一项重要的文化产业。到2015年为止轻小说在日本文库出版市场占了约20%的市场份额,在出版业普遍低迷的行业状况下成为唯一一个增长领域。本文从日本典型轻小说的内容特点、相关宣传、出版等几点要素分析其成功之处。笔者认为,这样的分析某种程度上对中国网络小说的发展有积极的影响,并对网络小说提供了参考样本。
Japan’s light novels started with the publication of the 1975 “Asahi Solama Library” and flourished within the next few decades with its growing influence in China and even in East Asia and the world. It has now become an important cultural industry in Japan . As of 2015, light fiction accounts for about 20% of the market in the Japanese library publishing market, making it the only area of growth under the industry-wide prevalence of the publishing industry. This article analyzes the success of the typical light novels in Japan from the aspects of content, publicity and publication. The author believes that such analysis to a certain extent, the development of Chinese online novel has a positive impact, and provides a reference sample of the Internet novel.