消费者细分的时代已经到来,从户外市场的反应来看,虽然整体呈现增长的状态,但我们若要在碎片化的环境下真正实现长足的发展,仍然需要下很大的功夫去了解受众,研究受众的心理。户外市场,用数字说话2006年1～4月,户外媒体投放总费用约69亿元,与去年同期相比仅仅有9%的增长,这显然 The era of consumer segmentation has arrived. In response to the outdoor market, although the overall picture shows growth, it still takes a lot of effort to understand the audience if we really achieve substantial growth in a fragmented environment , Research the audience’s psychology. Outdoor market, using numbers to speak From January to April 2006, the total investment of outdoor media was about 6.9 billion yuan, compared with only 9% growth in the same period of last year. This is obviously