中国女性内衣市场是一个具有良好增长规模和前景的市场,在中国国内是现阶段新的经济增长点。在品牌战略、策略和产品设计创新方面,国内女性内衣制作企业与国外品牌和企业相比还有很大差距,国内的内衣销售渠道也存在进一步改善渠道结构的空间。面对女性内衣市场上需求的增长和国际内衣市场竟争的日益激烈,国内衣企业必须在生产和营销两个方面下更多的功夫。 China’s female underwear market is a market with good growth scale and prospect, and it is a new economic growth point in China at this stage. In the brand strategy, strategy and product design innovation, the domestic women’s underwear manufacturers and foreign brands and enterprises there is still a big gap between the domestic sales channels for underwear there is still room to further improve the channel structure. In the face of the growing demand in the market for lingerie and the increasingly fierce international competition in lingerie market, the domestic garment enterprises must make more efforts in both production and marketing.