将文创交由学术机构来发展,很容易发生与市场现实存在落差的情形。这些问题多数人都有所意识,但僵局很难被打破。主要原因在于,学术研究和现实经营在基本功能上原属互异,而艺术与商业学问间亦是不同领域,艺术和商业间存在鸿沟的状况由来已久,重点在如何发展一套可行策略将它们有效融合。一、文化困境与商品化质变“文化”是人类对于生活方式与价 It is very easy to happen when there is a gap between the market and the reality of the market by means of handing the creation of literary and art creations to academic institutions. Most people are aware of these issues, but the impasse is hard to break. The main reason is that academic research and real management are fundamentally different from each other in their basic functions and that there are different fields of art and business learning. The longstanding gap between art and commerce has focused on how to develop a viable strategy to integrate them Effective integration. First, the cultural dilemma and commoditization “Culture ” is a human way of life and price