探讨在激烈的医疗市场竞争形势下 ,将营销链理念与医疗服务有机地整合 ,创建优质高效的服务营销链 ,不断调整技术项目和服务方式等的“链式管理”的每个部分和要素 ,构成多层面、多维度的立体网络式管理 ;完成了以“遵循市场规律、顾客之上、优质服务”为主线的“链式管理”体系。以“最快的速度、最好的质量、最低的成本、最优的服务”为标准 ,铸造硬的医疗服务产品营销链。为医疗服务的产品市场营销提供理论依据与改革的实践经验 Explore the competitive medical market in the fierce competition, the concept of marketing chain and medical services organically integrated to create a quality and efficient service marketing chain, and constantly adjust the technology projects and services such as the “chain management” of each part and elements, And formed a multi-dimensional, multi-dimensional network management; completed the “chain management” system that “follow the laws of the market, customers above, quality service” as the main line. With the “fastest speed, best quality, lowest cost, best service” as the standard, cast the hard medical service product marketing chain. Provide the theoretical basis and the practical experience of reform for the marketing of medical service products