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当前,日本信息领域走近中国市场,其大体背景与日系手机企业上一轮登陆中国时颇为相似。上世纪90年代,日本经济面临经济泡沫崩溃的危机,亟需海外市场扩张,缓解国内经济状况。适逢以中国为代表的一些通信市场步入快速增长期,手机市场需求急剧扩大,日系手机企业及时进入,成就一时辉煌。而目前,全球正面临的是比以往更严重的席卷全球的金融危机,欧美日韩受其影响都很深。在这一背景下,日系手机发展走入下降通道。
At present, the field of Japanese information is approaching the Chinese market. Its general background is similar to that of the Japanese mobile phone enterprises that landed in China last time. In the 90s of the last century, the Japanese economy was facing a crisis of economic bubble collapse and it was in urgent need of overseas market expansion to ease the domestic economic situation. As the communications market represented by China stepped into a period of rapid growth, the demand for mobile phones expanded rapidly and the Japanese mobile phone enterprises entered in time to achieve brilliant achievements. At present, the world is facing a more serious financial crisis sweeping the globe than ever before. Europe, the United States, Japan and the ROK are all deeply affected by this. In this context, the development of Japanese mobile phones into decline channel.