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如果说,互联网时代,巨额的广告费用投放只能择其一二有的放矢的话,移动互联时代营销的革新便是一举两全之得。一全在于一笔费用可以触及不同媒体不同层级的受众;二全在于沟通互动不再受时间空间所限,在线用户一网打尽。那么,移动互联网时代的营销突破口是什么,你找到了吗?越来越多地听到身边的朋友提及移动营销以及对于这个新媒体营销表现出的各种好奇,这是为什么?我们不妨先来看一组数据:据工信部统计显示,截至今年1月,中国移动电话用户数已超11.22亿;
If you say that in the Internet age, a huge advertising costs can only choose one or two targeted, then the mobile Internet era of marketing innovation is in one fell swoop. One is that a fee can reach audiences of different levels in different media. The second is that communication and interaction are no longer limited by time and space. So, what is the marketing breakthrough in the mobile Internet age, have you found it? More and more, I heard friends around me mention various aspects of mobile marketing and curiosities about this new media marketing. Why? Look at a set of data: According to statistics from the Ministry of Industry and Information Technology, as of January this year, the number of mobile phone users in China has exceeded 11.22 billion;