关于现代市场营销观念是一种以“消费者需求为中心,以市场为出发点”的企业市场运作理念,是企业经营战略的灵魂和核心,也是影响企业市场经营业绩的主要因素之一。本文介绍几种新型营销观念,对我国企业营销活动,实现企业目标具有一定的借鉴意义。 The concept of modern marketing is a concept of market operation based on “consumer demand as the center and market as the starting point ”, which is the soul and core of the business strategy and one of the main factors that affect the performance of the enterprise market. This article describes several new concepts of marketing, the marketing of our business activities to achieve business goals have some reference.