勇于改变,向来很难,尤其是在顺势时改变。蒙牛酸酸乳品牌创建9年,一直在不断创新,从中不难看出其背后团队的睿智和谋略。而此次的大变身,更凸显出不凡的智慧和胆略。循着蒙牛酸酸乳的变身路径,总结几点供其它品牌借鉴和学习。好的产品,是品牌成功的根基蒙牛酸酸乳是一种休闲乳饮料,从诞生那一天,就定位于年轻群体的感性需求,这种感性诉求定位的产品,必须时刻保持与受众心理的共振状态,才有可能在竞争激烈的快消品中占有一席之地。从80后到90后,蒙牛 It has always been hard to change, especially when it comes to taking advantage of it. Mengniu sour milk brand to create nine years, has been constantly innovating, from which it is not difficult to see the wisdom behind the team and strategy. And this time a big change, but also highlights the extraordinary wisdom and courage. Follow the path of Mengniu sour yogurt, summarize several points for other brands to learn and learn. Good product is the foundation of the brand success Mengniu sour milk is a casual milk beverage, from the day of its birth, to locate the emotional needs of young groups, this sentimental appeal of the product positioning, we must always maintain the resonance with the audience psychology State, it is possible in the highly competitive fast consumer goods place. From 80 to 90, Mengniu