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“工欲善其事,必先利其器”。在信息化条件下和市场经济环境中,载体在思想政治教育中发挥着越来越重要的作用;同时,大众传媒的发展、扩张深刻影响和改变着人们的思想观念、价值取向、行为方式,制约着思想政治工作的实效。加强思想政治教育大众传媒载体研究是积极应对大众传媒的发展带来的新机遇、新挑战,充分发挥大众传媒载体的功能,增强教育的针对性、实效性,推进思想政治建设创新发展的重大理论和现实课题。
“Workers want good things, must first sharpen his”. Under the conditions of informationization and market economy, the carrier plays an increasingly important role in ideological and political education. At the same time, the development and expansion of the mass media profoundly affect and change people’s ideas, values, behaviors, Restricting the effectiveness of ideological and political work. Strengthening Ideological and Political Education Research on the mass media carrier is a major theoretical response to the new opportunities and challenges brought by the development of the mass media and to giving full play to the functions of the mass media carrier, enhancing the pertinence and effectiveness of education, and promoting the innovation and development of ideological and political education And the reality.