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拥有的总成本和拥有的总价值是高技术产品定价过程中必须考虑的两个要素。拥有的总成本与高技术产品的售价成反比,拥有的总价值与高技术产品的售价成正比,这是高技术产品定价的两个基本模型。在满足拥有的总价值大于拥有的总成本的前提下,整合两个基本模型,可以得到一个包含着四对策略的“综合定价模型”。四对定价策略组合可派生十六个策略方向,每一策略方向乘以三种变化量系数,即生成四十八个基本策略,这便是综合定价模型的完整结构。
The total cost of ownership and total value owned are two elements that must be considered in pricing a high-tech product. The total cost of ownership is inversely proportional to the selling price of high-tech products, and the total value owned is proportional to the selling price of high-tech products. This is the two basic models for pricing high-tech products. When the total value of ownership is greater than the total cost of ownership, the two basic models are integrated to obtain a “comprehensive pricing model” that contains four pairs of strategies. Four pairs of pricing strategy combinations can be derived from sixteen strategic directions, each strategic direction multiplied by three kinds of variation coefficient, that is, to generate 48 basic strategies, which is the complete structure of the integrated pricing model.