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初步介绍了CIS在旅游城市的运用,探讨了盐城旅游的市场定位、产品定位和形象定位,构建了视觉,行为识别系统,对盐城市旅游形象的塑造,以及盐城市旅游业的发展和综合提高有较强的借鉴意义。一、CIS及其意义CIS称为企业识别系,是结合现代设计观念与企业经营管理理论的整体性动作,以刻画企业的个性,突出企业的精神,使消费者产生深刻的认同感,而达成促销目的的设计系统。而随着时代的发展,旅游市场竞争的加剧,这就要求旅游城市必须塑造自己独特的旅游形象,从而被旅行者所识别。通
Introduced CIS in the tourist city application, discussed Yancheng tourism market positioning, product positioning and image positioning, building a visual, behavior recognition system, Yancheng city tourism image shaping, as well as Yancheng tourism development and comprehensive improvement There is a strong reference. First, the CIS and its significance CIS is called the Department of Business Identification, is a combination of modern design concepts and business management theory of the overall action to characterize the business, highlighting the spirit of the enterprise so that consumers have a deep sense of identity, and reached Design system for promotional purposes. With the development of the times and the aggravating competition in the tourism market, the tourism city must establish its own unique tourism image and thus be recognized by travelers. through