新媒体的勃兴给党报发展造成了一定冲击。多媒体生态环境下,党报究竟该如何看待与新媒体的关系?党报又该如何有所作为?《新华日报》最近几年的实践表明,互联网等新媒体的发展及其对传统媒体格局的改变,恰恰对党报构成一种反作用力,为党报的创新发展提供了良机。 The booming new media has caused a certain impact on the development of the party newspaper. In the multimedia ecological environment, how should the party newspaper regard the relationship with the new media? How should the party newspaper make a difference? The practice of “Xinhua Daily” in recent years shows that the development of the new media such as the internet and its changes to the traditional media, It just posed a counter-force to the party newspaper and provided a good opportunity for the innovation and development of the party newspaper.