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发展现状与生存环境 2000年5月,江苏省广告协会组织过一次关于加入WTO对江苏广告业的影响的讨论,我在讨论中有关于“加入WTO对我省广告公司发展的影响”的发言,3年过去,南京地区广告公司的发展状况依旧可以用当时的文字来描述: 1.凭借某种关系经营的广告公司在数量上占绝大多数。广告公司大多是凭借职能部门、媒介、客户的亲缘关系成立的,或者叫依托某种背景(部门背景、媒介背景、客户背景、资
Development Status and Living Environment In May 2000, Jiangsu Advertising Association organized a discussion on the impact of accession to the WTO on Jiangsu’s advertising industry. In my discussion, I made a speech on “the impact of joining WTO on the development of advertising companies in our province” In the past three years, the development of advertising companies in Nanjing can still be described in the following words: 1. The number of advertising companies operating in a certain relationship is the overwhelming majority. Most advertising agencies by virtue of the functional departments, media, customer kinship was established, or relying on a background (department background, media background, customer background, funding