营销者说整合营销首要考虑的是目标,然后在相关的资源及机制中列出优先顺序,接下来的挑战是如何整合各方资源及角色。近几年,整合营销的需求越来越明显。随着广告主面临营销问题时往往拥有多方资源和多种解决方式,面对不同的服务单位时容易产生沟通上的困扰,而在面对一家代理公司时,内部又拆分成多个单元,如果这些业务人员只专注一个垂直领域,将无法帮助客户从全盘战略角度思考和解决问题。整合营销首要考虑的是目标,然后在相关的资源及机制中列出优先顺序,接下来的挑战是如何整合各方资源及角色。往往,客户需承担主要沟通协调的角色,如果目标不明确,就会变成样样都有,样样都不深, Marketers say that the primary consideration of integrated marketing is the goal, and then prioritize the relevant resources and mechanisms, the next challenge is how to integrate the resources and roles of all parties. In recent years, the demand for integrated marketing is more and more obvious. With advertisers facing marketing problems often have multiple resources and a variety of solutions, the face of different service units prone to communication problems, but in the face of an agency, the internal split into multiple units, If these business people only focus on a vertical area, will not be able to help customers think and solve the problem from an overall strategic point of view. The primary consideration of integrated marketing is the goal, and then prioritize the relevant resources and mechanisms, the next challenge is how to integrate the resources and roles of all parties. Often, customers assume the primary role of communication and coordination. If the goals are not clear, they will become everything,