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我国汽车行业发展日新月异,消费者对汽车的需求也呈井喷式增长,汽车行业的大力发展对汽车人才的要求越来越高。如何培养能满足市场所需的汽车销售实战型人才,提升学生对工作岗位的适应能力等问题是中职学校汽车营销专业面临的难题。因此,中职学校汽车销售专业要改革教学内容、改变教学手段、改进教学方法,提高汽车销售实务课程的实践性,为学生提供真实的汽车销售学习场景。这样,中职学校汽车销售专业才能更好地服务于汽车行业,向企业提供更多优质的汽车营销人才。
The rapid development of China’s automobile industry, consumer demand for cars is also a blowout growth, the automotive industry’s growing demand for automotive talent is getting higher and higher. How to cultivate the actual combat talents needed to meet the needs of the market and how to improve students’ ability to adapt to the job? Problems such as automobile marketing professionals in vocational schools are faced with. Therefore, secondary vocational school automobile sales professional to reform the teaching content, teaching methods to change, improve teaching methods, improve the practice of automotive sales practice courses, to provide students with a real car sales learning scene. In this way, vocational school car sales professional to better serve the automotive industry, to provide more high-quality automotive marketing personnel.