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面对竞争激烈的现代企业现状,适当的进行转变竞争策略势在必行。而如今可持续发展的营销理念在现代企业中都尤为重视,把握住消费者偏好和市场营销环境变化趋势是企业发展的重要方向和中心研究对象。
In the face of the highly competitive modern enterprise status quo, it is imperative to carry out the appropriate strategy for the transformation of competition. Nowadays, sustainable marketing idea is paid more attention to in modern enterprises. Grasping the trend of consumer preference and marketing environment is an important direction and center of enterprise development.