在知识经济条件下 ,营销环境将发生巨大的改变 ,同时影响到企业的营销观念 ,传统的营销产品逐步被知识型产品所替代 ,营销渠道及营销方式将发生根本性的变革。因此 ,企业必须在产品策略、价格策略、营销渠道策略诸方面注重营销创新 ,以适应知识经济时代的要求。 Under the condition of knowledge-based economy, the marketing environment will undergo a tremendous change. At the same time, it will affect the marketing concept of enterprises. The traditional marketing products are gradually replaced by knowledge-based products, and the marketing channels and marketing methods will undergo fundamental changes. Therefore, enterprises must pay attention to marketing innovation in terms of product strategy, price strategy and marketing channel strategy to meet the requirements of the knowledge economy era.