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可以想象,熟谙中国市场、走过多家国内外一流家电企业的穆刚,一定被寄予厚望,也一定承担着不小的压力。穆刚也说:“中国市场是全球最大的市场,也是最复杂的市场,也是最难做的市场。首先消费者的分类就非常广泛,一个品牌如果不能找到真正目标消费者,就很难成功。”无论是在中国还是全球,不知道LG家电的恐怕不多。它的产品线之全面、丰富,全球仅有三星可以比肩;它的大多数产品的全球市场占有率,都至少保持在前三名甚至更高。以洗衣机为例,1969年
Can imagine, familiar with the Chinese market, many domestic and foreign companies come through the home appliance company Mu Gang, must be high hopes, but also certainly bear a lot of pressure. Mu Gang also said: “The Chinese market is the world’s largest market, but also the most complex market, but also the most difficult market to do. First of all, the classification of consumers is very extensive, if a brand can not find the real target consumers, it is difficult Success. ”Whether in China or the world, I am afraid I do not know LG appliances. Its comprehensive product line, rich, the world can only shoulder Samsung; most of its products in the global market share, at least remain in the top three or even higher. Take washing machine for example, 1969