消费者在选择品牌时,也越来越关注其品牌形象。企业品牌形象按其表现形成可分为内在形象和外在形象,内在形象主要包括产品形象及文化形象;外在形象则包括品牌信誉度和品牌视觉。 Consumers in the choice of brand, but also more and more concerned about its brand image. The formation of corporate brand image according to their performance can be divided into internal image and external image, the internal image mainly includes product image and cultural image; external image includes brand reputation and brand vision.