奢侈品消费者的消费行为是由个体内在心理活动与外在环境刺激共同作用的结果。近日,有报道称,持续低迷的奢侈品消费市场严重打击了奢侈品牌经营者的信心,这让奢侈品牌开始对核心业务进行重大调整。EIU经济学人智库8月13日发布的亚洲奢侈品市场盘点报告显示,奢侈品牌正在被迫调整在亚洲市场的经营策略。在奢侈品商品化之后,其依赖本身特有的属性和价值,迎合了广大消费者的价值诉求。面对日益增长的经济水平、消费能力以及个人作为社会行为参与者的内在和外在需要,消费者对于奢侈品的价 The consumption behavior of luxury consumers is the result of the interaction between the intrinsic psychological activity and the external environment. Recently, there are reports that the continued downturn in the luxury consumer market has severely hit the confidence of luxury brand managers, which makes luxury brands began a major restructuring of their core businesses. EIU Economist Intelligence Unit August 13 release of the Asian luxury goods market inventory report shows that luxury brands are being forced to adjust the business strategy in the Asian market. After the commercialization of luxury goods, it relies on its own unique attributes and values ​​to cater to the consumers’ value demands. Faced with the growing economic level, spending power and personal and social needs as a participant in the internal and external needs of consumers for the luxury price