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创意就是要将原有的许多旧有要素进行重新的组合,创意的关键在于将旧有要素进行重新组合的创造能力,设计者要将在各种高度提炼出的信息,利用艺术手法,借助各种媒体传播给大众。本文通过对广告设计师的能力、平面广告的创意技巧的分析,针对平面广告设计的创意技巧提出一些个人观点。
Creativity is to reorganize many of the old elements. The key to creativity lies in the creative ability to recombine the old elements. Designers should use the information extracted from various heights to make use of the artistic techniques. Media spread to the public. Through the analysis of the creative skills of print designers and the creative techniques of print ads, this article puts forward some personal views on the creative techniques of print ads design.