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针对近年“黄金周”期间频繁出现的景区“井喷”现象,本文以传统的供需理论为出发点,从需求和供给两方面分别分析了客流“井喷”的原因。需求方面主要从:休假时间分配不合理;休假制度不完善,带薪休假未能实施;旅游市场信息不对称三个方面进行了分析。供给方面主要分析了景区垄断经营导致景区的有效供给严重不足,出现巨大的供给缺口。在供需分析的基础上,本文结合供需模型分析了目前旅游市场的供需现状。
In view of the phenomenon of “blowout” frequently appearing during “Golden Week” in recent years, this paper takes the traditional supply and demand theory as the starting point and analyzes the reasons of “blowout” from the demand and supply respectively. The demand side mainly includes: the unreasonable distribution of vacation time; the imperfect vacation system, the failure of paid vacation; the three aspects of tourism market information asymmetry. Supply mainly analyzed the monopoly of scenic spots lead to a serious shortage of effective supply of scenic spots, there is a huge supply gap. On the basis of supply and demand analysis, this paper analyzes the current supply and demand of the tourism market with the supply and demand model.