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随着社会主义市场经济体制的完善和新媒体时代的到来,各大媒体之间的竞争局势变得愈加严峻,地方电视台在资源、规模和市场份额有限的情况下面临新媒体带来的挑战,在此过程中地方电视台的需要维护自身功能和地位,保持健康良好的发展。本文就地方电视台发展之路中的困惑进行简要分析,结合当地实际情况和新媒体时代的大背景,提出几点有利于地方电视台发展的策略,旨在实现地方电视台的持续稳定发展。
With the improvement of the socialist market economic system and the advent of the new media era, the competitive situation among the major media has become more and more severe. Local television stations are confronted with challenges posed by new media with limited resources, scale and market share. In this process, local TV stations need to maintain their own functions and status and maintain healthy and sound development. This article briefly analyzes the perplexities in the development of local television stations and puts forward some strategies in favor of the development of local television stations in light of the actual situation in the region and the background of the new media era in order to achieve the sustained and steady development of local television stations.