乔致庸是晋商的杰出代表,他始终坚持“诚信不欺”的经营准则,对“以次充好”的作假欺客行为深恶痛绝。一次,乔致庸得到下属报告:复盛油坊的一个伙计为了谋利,在胡麻油中掺假。掌柜发现后,把这个伙计痛斥了一番,并倒掉了掺假的油,换上了货真价实的胡麻油。乔致庸听后,对掌柜的做法大加赞赏,并告诫下属:“怎么才算是会做生意?你们给店里挣了大笔的银子,我不一定夸你,可你们要是为大德兴和复字号挣回了好名声,让人家认定咱们大德兴和复字号的牌子和信誉,我就重重地奖励你们,给你们加薪金、加身股!我们乔家 Qiao Zhiyong is an outstanding representative of Shanxi merchants, he always adhere to the ”integrity does not bully“ business norms, ”shoddy“ cheating behavior abhorrence. Once, Qiao Zhiyong got subordinate reports: a companion of Fu Sheng Oilfield adulterated in flax oil for profit. After the treasurer was found, this guy was denounced some, and dumped adulterated oil, put on genuine flax oil. Joe Chi Yong after listening to the treasurer’s practice greatly appreciated, and warned subordinates: ”How can we do business? You make a lot of money to the store, I do not necessarily boast you, but if you are for the Tak Hing and The complex font earned a good reputation, let people identify our big German Hing and complex font brand and reputation, I will reward you heavily, give you a raise, plus body stock! Our Qiaojia