广告是市场经济的产物,在经济环境不断变化的大背景下发展、成熟。广告与经济相辅相成,相互促进。本文从广告与经济的关系着眼,在对二者关系进行分析的基础上,指出了我国经济发展中的问题之一即我国企业的广告投放量明显不足,同时就当前的世界经济情况下企业广告的投放提出了科学、合理的建议。 Advertising is the product of a market economy, which is developed and matured against the background of constantly changing economic environment. Advertising and the economy complement each other and promote each other. Based on the analysis of the relationship between the two, this paper points out that one of the problems in the economic development of our country is that the advertising volume of our enterprises is obviously insufficient. At the same time, in the light of the current commercial situation in the world economy, Put forward put forward a scientific and reasonable advice.