据资料显示,食品和饮料行业的各个类别中都不乏品牌联合的成功案例,品牌联合(Co-branding)在当今食品市场上十分流行,行业整合使得那些拥有大量品牌的领先制造商们拥有了更多进行品牌联合的机会。其中甜食和甜味剂品牌最常被作为原料使用,其他品牌原料则主要包括奶酪、调味料和酒精饮品。 According to statistics, there is no lack of syndication in all categories in the food and beverage industry. Co-branding is so prevalent in today’s food markets that industry consolidation has enabled even those leading manufacturers with a large number of brands to have more More opportunities for brand alliance. Among them, sweet and sweetener brands are most commonly used as raw materials, while other brands mainly include cheeses, sauces and alcoholic drinks.