随着我国市场经济的不断发展和逐步完善,市场营销学被普遍关注理所应当。市场营销学是一门实用性极强的学科,高职院校市场营销课程的开设目的就是为了促进学生职业能力的培养,由于传统的教学模式中普遍强调理论知识的传授,教学效果并不理想,它缺少学生实用能力、操作技巧等方面的培养。近年高职院校在市场营销教学上做了大量尝试和改革。 As China’s market economy continues to develop and gradually improve, marketing is generally concerned about what is right. Marketing is a highly practical subject. The purpose of setting up marketing courses in higher vocational colleges is to promote the cultivation of students’ professional ability. As traditional teaching modes generally emphasize the impartation of theoretical knowledge, the teaching effect is not satisfactory , It lacks the practical ability of students, operating skills and other aspects of training. In recent years, vocational colleges have done a lot of attempts and reforms in marketing teaching.