论文部分内容阅读
借由《民间意见团锵锵话春晚》高关注度、强参与性话题互动,多渠道、多频次传播,北大仓君妃酒通过春节的借势营销,让品牌春节传播达到了四两拔千斤的效果!“春节各台看春晚,哪个节目最好看?欢乐互动挨个数,我们邀您来做主。”这是黑龙江卫视大年初一到初六《民间意见团锵锵话春晚》节目的宣传语。这个节目属于“中国龙·欢乐颂”项目中又一个参与度极高的大型直播互动版块,每天早上7:00—8:50、下午16:50—17:50两个时段播出,由百姓评选出今年央视及各省
By “public opinion group Qiang Qiang Spring Festival Evening” high degree of concern, strong interaction with the topic of interaction, multi-channel, multi-frequency communication, North Chateau Winton wine through the occasion of the Lunar New Year marketing, so that the brand spread of the Spring Festival reached four pull two thousand pounds The effect! “Spring Festival Evening to see each stage, which show the best look? Joy interactive number of times, we invite you to call the shots.” “This is the Heilongjiang Satellite TV New Year’s Day to the sixth” public opinion group Qiang Qiang Spring Festival Evening “ Program’s slogan. This program belongs to a large-scale live interactive section with a very high degree of participation in the project ”China Dragon Oration Song". It is broadcast from 7: 00-8: 50 in the morning and from 16: 50-17: 50 in the afternoon. People named CCTV this year and the provinces