创意是广告的灵魂,这已是广告界的至理名言,广告没有创意就像人没有思想一样毫无生机。怎样才算好的广告创意?必须能够创造良好的效益,为了创造良好的效益你就要善于抓住消费者的眼球。想要抓眼球,创意本身的差异性和美感是最好的良方。 Creativity is the soul of advertising, which is the wisdom of the advertising industry, advertising is not as creative as people without thoughtless vitality. How to be good advertising ideas? Must be able to create good benefits, in order to create good benefits you have to be good at catching the eye of consumers. Want to catch the eye, the difference between the creative and aesthetic is the best recipe.