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高职院校广告专业教学的重要环节是实践教学体系,实践教学体系是培养高职广告专业应用型人才的必备保障和有效手段。论文通过分析高职广告专业实践教学体系中存在的种种弊端,提出了建立一个着眼于培养广告专业高端技能型人才为目标特色的实践教学体系。
The important part of advertising major teaching in higher vocational colleges is the practice teaching system, and the practice teaching system is the necessary guarantee and effective means to train the applied talents in higher vocational education. By analyzing the shortcomings of practical teaching system in higher vocational advertising major, this paper puts forward a practical teaching system that aims at cultivating high-end skilled talents in advertisement specialty.